A domain shouldn’t be as hard to remember as a phone number. It should be simple and catchy. It’s an easy way for potential and current clients to easily Google your company for more information. It’s best practice to have it remain simple with the most popular domains such as .com, .net, .org. The others may be fancy, but also hard to remember and does it actually make sense? Your domain should set off a light bulb in the heads of clients when they are thinking of services or products. Have your domain closely align with your service/product while keeping it simple and easy to remember.